A blog pipeline with a backlink network attached.
Hoxigen is the marketing department: it finds where you are missing from Google and AI answers, writes and publishes the content across your blog, social, and video channels, and shows what changed.
Outrank does the execution half and does a lot of it. One plan at $99, 30 articles a month generated and published, connectors for eight CMS platforms, a backlink exchange, a CLI on npm for agents, and a wall of free tools pulling traffic in at the top. Its public numbers — 750,000 articles created, 25,000 backlinks, named customers quoting domain-rating movement — are claims on its own pages rather than anything we measured, but the pipeline producing them is clearly real.
It is a blog pipeline. There is no social posting, no stories, no video and no lead capture. Its AI-search line, "10,000+ ChatGPT mentions secured", had no measurement surface behind it on the public pages we read, so there is no answer to open and no citation to check.
So the honest comparison runs like this: on articles-to-a-CMS we are at parity, and they beat us on connector count, on backlinks and on advertised language count. Everything after the article — the post, the story, the short, the reply, and the evidence that AI answers changed — is where the two products stop resembling each other.
Written so their own team would call it accurate. If one of these is what you are buying, buy it from them.
30 articles a month on a single $99 plan, published straight into the CMS. No tier to climb, no per-article maths.
WordPress, Shopify, Wix, Webflow, Ghost, Notion, Framer and WordPress.com. If your site is Ghost or Notion, they support it today and we do not.
The exchange is their headline feature and they claim 25,000 backlinks; their strongest published testimonial is a domain rating moving from 13 to 36. We declined to build one — it needs two-sided supply we do not have, and reciprocal-link value decays as search engines discount it — but declining a thing is not the same as matching it.
outrank-cli on npm, explicitly for AI agents, plus REST and webhook documentation. Our signed webhook is the only contract we publish and it has no documentation site.
Roughly ten free generators and two free audits, plus a Tools Builder that makes such tools for the customer's own site. It is a strong growth surface and we have nothing like it.
The chip on each row says who wins it. Some of them are not us.
Articles with images, FAQ schema and internal links, delivered to your own domain by signed webhook or served from the built-in blog.
Their core product: 30 a month on the single plan.
Signed webhook, WordPress plugin, the built-in blog, and Shopify, Wix and Webflow in beta.
WordPress, Shopify, Wix, Webflow, Ghost, Notion, Framer and WordPress.com.
Seven channel types and YouTube scene videos, scheduled and reviewed in the same queue as the articles.
None.
Weekly sampled scans across four answer engines, keeping the answer, its citations, competitor mentions, sentiment and week-over-week movement.
Advertises "10,000+ ChatGPT mentions secured". We found no measurement surface behind the claim on the public pages.
None, by decision. We sell owned-channel output, not link inventory.
A headline feature; 25,000 backlinks claimed.
No crawler. Article-level checks and evidence-backed next actions from your own Search Console and Analytics data.
Free audit tools, given away rather than billed.
17, written as that language rather than translated after the fact.
150+ advertised.
One signed webhook, with no public documentation site.
outrank-cli on npm, plus REST and webhook docs.
Every item waits in a queue you can edit, approve or reject, from the app or Telegram; ignore it and it publishes on time.
Not described on the public pages we read.
You would find these out in week two anyway. Here they are in week zero.
This is the clearest thing they have that we do not, and we are not planning to build it. If a link network is part of what you are buying, we are the wrong product for that part.
Eight named CMS destinations against our webhook, plugin, built-in blog and three beta connectors. Ghost and Notion sites are theirs today.
150+ against our 17. We would rather ship 17 that read as though a native wrote them, but the number is what gets compared on a pricing page, and theirs is bigger.
An npm CLI and published REST docs against our one undocumented webhook. If you are driving this from an agent, they made that easy and we have not yet.
The full list of what we do not do is on the alternatives page.
Everything on this page about a rival comes from its own public pricing and marketing pages, read on the date shown. We have not tested inside a paid account, and where a number is the rival's marketing claim rather than something we measured, we say so. Think we have something wrong? hello@hoxigen.app — we will correct the page.
Nothing publishes until you connect a channel, and every item waits for you first.