Choose the platform that fits the work you need to get done.
Plan, review and publish your blog, social posts, stories and videos in one workflow, with results alongside the items that went out.
Semrush: It offers writing and publishing tools. An equivalent queue spanning all these formats has not been verified.
Create videos with your brand’s consistent presenter, face and voice, plus scene footage and captions. Video generation uses credits.
Semrush: An equivalent original presenter-video workflow has not been verified on its public pages.
Let readers leave their details through a lead form inside the article, and see the leads it collects alongside its results.
Semrush: An equivalent in-article lead capture feature has not been verified on its public pages.
| What matters | HoxigenYour marketing department | Semrush |
|---|---|---|
| Keyword research and position trackingSemrush advantage | Hoxigen Striking-distance Search Console queries enter the planner automatically. We keep daily positions for the busiest 200 queries per day, rather than checking thousands of selected terms independently. | Semrush 500, 500, 1,500 or 5,000 keywords tracked daily by tier, on top of full keyword research. |
| Site audit, backlinks and digital PRSemrush advantage | Hoxigen A free one-time check of up to ten public pages; no whole-site monitor, backlink analysis or PR outreach. | Semrush Site audit, backlink analysis and digital PR tooling, all in the product. |
| AI visibilitySemrush advantage | Hoxigen Weekly sampled scans of up to ten of your own buyer questions across OpenAI on the entry plan, and OpenAI, Anthropic, Google and xAI on paid plans, keeping the answer, its citations, brand and competitor mentions, sentiment, recommendation position and movement — and the gaps can be turned into a planned article. | Semrush 50, 100 or 200 prompts tracked daily by tier, with AI brand performance from Starter. Its Content Toolkit can also generate and optimize articles. |
| Writing the contentEven | Hoxigen SEO articles with images, key takeaways and internal links, plus social posts, stories and credit-metered YouTube scene videos on every plan. Seventeen content languages. | Semrush AI Article Generator writes long-form content in your brand voice and scores it for SEO and AI search; the Content Toolkit also repurposes articles into social and email. |
| Publishing itEven | Hoxigen Signed webhook to your own domain, our WordPress plugin for self-hosted sites and WordPress.com paid plans, Shopify, Wix, Webflow, Ghost, Framer and Notion, plus posting to connected Facebook, Instagram, LinkedIn, TikTok, X, YouTube and Reddit accounts. | Semrush Content Toolkit advertises direct publishing to WordPress, Mailchimp, social and other integrations; check which tools your plan includes. |
| Social posts, stories, video and lead captureHoxigen advantage | Hoxigen Posts, stories, credit-metered videos and a lead form inside the article, from one queue on every plan. | Semrush Repurposes articles into social posts and email. We did not verify an equivalent original-video queue or in-article lead form on its public pages. |
| What moved after something was publishedEven | Hoxigen Each published item shows the query positions, AI visibility, leads and blog views that moved in its window, and says nothing rather than inventing a zero when the data is too thin. | Semrush Deeper reporting and Content Toolkit publishing. We did not verify an equivalent per-published-item before-and-after view on its public pages. |
| Public API, MCP and extra seatsSemrush advantage | Hoxigen Documented signed publishing webhook, but no public product API or MCP access. Seats are included in the plan: 1, 3 or 10. | Semrush A Semrush MCP server (plan coverage not stated on its pricing page), API access on Advanced, and extra users starting at $45 a month. |
| Cost before a word is writtenEven | Hoxigen $99 Starter, $199 Business, $399 Studio, $799 Agency a month. Writing, publishing every day and credit-metered original video are available on every plan. | Semrush $117.33 to $455.67 a month billed annually for SEO and AI Search. Confirm Content Toolkit access and price separately for the writing and publishing workflow. |
Everything on this page about a rival comes from its own public pricing and marketing pages, last checked on the date shown. Older pricing snapshots are labeled. We have not tested inside a paid account, and where a number is the rival's marketing claim rather than something we measured, we say so.