Choose the platform that fits the work you need to get done.
Plan, review and publish your blog, social posts, stories and videos in one workflow, with results alongside the items that went out.
Semrush: It offers writing and publishing tools. An equivalent queue spanning all these formats has not been verified.
Create videos with your brand’s consistent presenter, face and voice, plus scene footage and captions. Video generation uses credits.
Semrush: An equivalent original presenter-video workflow has not been verified on its public pages.
Let readers leave their details through a lead form inside the article, and see the leads it collects alongside its results.
Semrush: An equivalent in-article lead capture feature has not been verified on its public pages.
| What matters | HoxigenYour marketing department | Semrush |
|---|---|---|
| Keyword research and position trackingSemrush advantage | Hoxigen Striking-distance Search Console queries enter the planner automatically. We keep daily positions for the busiest 2,000 queries per day, rather than checking thousands of selected terms independently. | Semrush 500, 500, 1,500 or 5,000+ keywords tracked daily by tier, on top of full keyword research. |
| Site audit, backlinks and digital PRSemrush advantage | Hoxigen A free check of up to ten public pages, then a free re-read every Saturday that compares your site with your app's profile and flags broken pages and redesigns. No continuous technical crawl, backlink analysis or PR outreach. | Semrush Site audit, backlink analysis and digital PR tooling, all in the product. |
| AI visibilitySemrush advantage | Hoxigen Weekly sampled scans of up to ten of your own buyer questions across OpenAI on the entry plan, and OpenAI, Anthropic, Google and xAI on paid plans, keeping the answer, its citations, brand and competitor mentions, sentiment, recommendation position and movement — and the gaps can be turned into a planned article. | Semrush Custom prompts on SEO, 50 or 100 prompts tracked daily on Starter and Pro+, unlimited on Advanced. Its Content Toolkit can also generate and optimize articles. |
| Writing the contentEven | Hoxigen SEO articles with images, key takeaways and internal links, plus social posts, stories and credit-metered YouTube scene videos on every plan. Seventeen content languages. | Semrush In its separately priced Content Toolkit, an AI Article Generator writes long-form content in your brand voice and scores it for SEO and AI search, and articles can be repurposed into social posts and email. |
| Publishing itHoxigen advantage | Hoxigen On every plan: signed webhook to your own domain, our WordPress plugin for self-hosted sites and WordPress.com paid plans, Shopify, Wix, Webflow, Ghost, Framer and Notion, plus posting to connected Facebook, Instagram, LinkedIn, TikTok, X and YouTube accounts. | Semrush Its Content Toolkit, priced separately from the SEO and AI Search plans, advertises direct publishing to WordPress, Mailchimp, Canva and more, plus social. We did not verify which social networks. |
| Social posts, stories, video and lead captureHoxigen advantage | Hoxigen Posts, stories, credit-metered videos and a lead form inside the article, from one queue on every plan. | Semrush Repurposes articles into social posts and email. We did not verify an equivalent original-video queue or in-article lead form on its public pages. |
| What moved after something was publishedHoxigen advantage | Hoxigen Each published item shows the query positions, AI visibility, leads and blog views that moved in its window, and says nothing rather than inventing a zero when the data is too thin. | Semrush Deeper SEO and AI reporting. None of the public pages we read describes a before-and-after view for each published item. |
| Public API, MCP and extra seatsSemrush advantage | Hoxigen Documented signed publishing webhook, but no public product API or MCP access. Seats are included in the plan: 1, 3 or 10. | Semrush MCP access from Starter, API data integration on Advanced, and extra users starting at $45 a month. |
| Cost before a word is writtenHoxigen advantage | Hoxigen $99 Starter, $199 Business, $399 Studio, $799 Agency a month. Writing, publishing every day and credit-metered original video are available on every plan. | Semrush $117.33 to $248.17 a month billed annually for SEO and AI Search, Advanced on request. Those plans do not list the Content Toolkit's writing and publishing, which is priced on its own Content tab, from $60 a month billed annually. |
Everything in Hoxigen
Every plan includes all of this. Content is paid for from your plan’s credits.
“Semrush too” means Semrush’s public pages advertise it; “Only Hoxigen” means they show it missing or not live yet. Both were checked on October 16, 2026. A feature with no marker is one we did not verify either way.
Everything on this page about a rival comes from its own public pricing and marketing pages, last checked on the date shown. Older pricing snapshots are labeled. We have not tested inside a paid account, and where a number is the rival's marketing claim rather than something we measured, we say so.