Hoxigen vs. a marketing agency
A marketing agency alternative for businesses without a marketing team.
Hoxigen is an AI CMO: it learns your business, writes and publishes the steady content, and shows what changed. It is not a full replacement for an agency, and below we list the jobs an agency should keep.
What an agency does that Hoxigen does not
Keep an agency or a specialist for these.
Paid advertising
Hoxigen does not buy or manage ads. If search or social advertising is your main channel, that is an agency's or a specialist's job.
Brand strategy and design
Hoxigen writes in the voice it learns from your site and notes. It does not run a positioning workshop or design a visual identity.
Photography and filmed shoots
Hoxigen makes presenter videos and images with AI. It does not film your premises, your team or your product on location.
Links and press
We do not build or exchange backlinks or pitch journalists. Outreach and PR stay with a person.
Someone to call
Hoxigen is software with a support mailbox, not an account manager who joins your weekly call.
What Hoxigen does instead
The recurring work that is hard to staff for a business of your size.
The steady publishing
Articles, posts, stories, carousels and presenter videos, written in your voice in 17 languages, including Hebrew and Arabic, and scheduled to the places you connect. Articles and text posts keep to the schedule even when you are busy; images and video wait for one approval.
Your own website
Articles publish to the site you already run: WordPress, Shopify, Wix, Webflow, Ghost, Framer, Notion, or any site by signed webhook. You keep your CMS and your URLs.
Where you show up in AI answers
Your buyer questions are checked weekly across AI answer engines. These are sampled answers, not a ranking, and Hoxigen says so wherever it shows them.
A weekly brief
What went out, what moved in Search Console, and one suggested next step, in the dashboard, your email and Telegram.
How to choose
Hoxigen fits when
- You need content published every week and nobody on your team owns it.
- You already have a website you want to keep, and a few social channels.
- You want to read and approve work, not brief and chase it.
An agency fits when
- Your growth depends on paid advertising, PR or events.
- You need a new brand, a new site design or filmed content.
- You want a person to own strategy and answer for results.
Both, together
- Hoxigen handles the weekly publishing.
- The agency or a freelancer handles ads, design and press.
- Ask any agency to scope its work around what Hoxigen already produces.
What it costs
Hoxigen plans start at $99 a month, and you can try it for 14 days with 2,000 credits and no card. See the full pricing. Agencies price by scope, so ask for a written list of deliverables and compare them one by one.
Hoxigen reports observed search movement and sampled AI answers. It does not guarantee traffic or mentions in AI answers. Compare other AI tools on our alternatives page. Spotted something out of date? hello@hoxigen.app
See what it writes for your business.
Paste your site, read the first drafts, and compare that to a quote.